Understand the challenge
Start with your actual product challenges, priorities, and constraints.
Form Makes Value Visible
WINTRUN is an independent industrial design and product innovation consultancy founded by William Hsu. With over 25 years of product design experience, Will brings strategic thinking, design judgment, and hands-on development expertise to every engagement.
Good industrial design makes a product's real strengths clear through form, proportions, CMF and a consistent design language. It connects what the product offers with a distinctive brand identity, helping customers understand and remember its value.
Founder experience
William Hsu
Founder & Lead Industrial Designer
William Hsu graduated from ArtCenter College of Design in the United States and has more than 25 years of experience in industrial design and product development. Having lived, studied, and worked in both the United States and China, he brings a cross-market perspective to product design, along with extensive experience in consumer product development and design management. He has contributed to product design work involving Huawei and Xiaomi. He brings a product's core strengths and brand identity together through industrial design to create distinctive products. Design work he has led or contributed to has received international recognition from iF, Red Dot, IDEA, and G-Mark.
Our approach
Define the direction
Agree on the design direction, scope, and responsibilities before moving forward.
Guide design decisions
Use practical development experience to inform design choices throughout the project.
Bring in the right expertise
Collaborate with suitable external specialists when the project calls for additional expertise.
